Summer in the South is no joke — the heat is real, the humidity is relentless, and your wardrobe needs to work as hard as you do. That's where linen comes in.
Linen is the original breathable fabric, and it's having a major moment right now. Here's how to style it for hot Southern summers without sacrificing an ounce of style.
Keep it loose.
A relaxed linen shirt worn open over a simple tee is effortless and cool — literally and figuratively. Try our Men's Cotton Linen Short Sleeve Shirt for exactly this look.
Go monochrome.
Pairing linen pieces in the same neutral tone — cream, sand, or sage — creates an elevated, intentional look that photographs beautifully.
Add a straw bag.
The finishing touch for any coastal Southern outfit. It's practical, on-trend, and pulls the whole look together.
Don't iron it.
Linen's natural wrinkle is part of its charm. Lean into the relaxed, lived-in look — it's the whole point.
Shop our full linen collection at The Fig & Moss and find your summer uniform. 🌿